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颜色与商标
 16 January 2015, 16:22
Popular Posts, 新加坡法律概述


走在大街上,随处可见琳琅满目各种各样的商标。从一线品牌到新兴企业,商标已经成为一种潮流。各大商家想尽不惜花重金设计出属于自己并吸引顾客的 logo。如今,商标的形式已经不仅仅局限于平面图形或文字,颜色,声音,甚至气味,都已成为当今社会中商标中的重要元素,使消费者从视觉,听觉,嗅觉全 方位的感受商家的存在。

说到颜色的商标,最具有代表性的应属蒂芙尼(Tiffany and Co ) 。自1837年以来,蒂芙尼就已成为世界著名珠宝品牌和美国殿堂级的设计名门。公司的主打商标不是复杂奢华的文字,而是单一的玉绿色。玉绿色,清新而干 净,可爱又不失高贵,很是符合蒂芙尼符合的气质。若是在人群中看见一抹玉绿色,我们不由自主的便会想起珠宝名门蒂芙尼。因蒂芙尼商标的广泛影响,在英文中 玉绿色便被称呼为“Tiffany Blue” (蒂芙尼蓝)。与此可见,商标已经不只是一种标志,人们渐渐将它融入到生活用语,从而成为一种名词。


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